The Environmental Impacts of Airline Industry & Passengers’ Perception on It

Authors

  • Shajee-ul Hassan University of Sialkot
  • Maha Nadeem University of Sialkot
  • Minal University of Sialkot

Keywords:

Green airline, Ecological, Green image, Airline, Environmental, Passenger attitude

Abstract

Due to the aviation industry's increased focus on environmental challenges, including as anthropogenic global warming, the world has become more aware of these issues. Airline environmental concerns have been more prominent in previous years, and several airline companies have taken the initiative to show their "green" characteristics. Increasing attention has been paid to the environmental impact of air travel by world governments and environmental agencies, and major airlines have begun to react to this growing knowledge. The goal of this study is to learn more about how people who go on trips by passenger airlines think about airlines' environmental marketing strategies. Additionally, Airlines need to know how their passengers perceive about these activities in order to better plan their ecological marketing campaigns. There are just a few studies on how passengers feel about ecological airlines. As a result, the research investigated passengers' overall environmental knowledge and attitudes toward green airlines. Numbers of airline passengers were questioned randomly for the study. Attitudes towards airlines, as well as steps airlines may take to enhance their performance on the environment constitute the subject of this research. About half of those asked were able to tell which airlines were more environment friendly than others when given a set of possible options. According to the findings, low-cost carriers are not seen to be more or less ecological beneficial than full service network carriers. The environmental perceptions of passengers on other airlines, on the other hand, do vary.

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Published

2022-03-09

How to Cite

Shajee-ul Hassan, Nadeem, M., & Minal. (2022). The Environmental Impacts of Airline Industry & Passengers’ Perception on It. DASC Research Center, 1(2). Retrieved from http://rc.dasceurope.com/index.php/DASC-RC/article/view/4

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